Thursday, November 11, 2010

Initial Global Test Drive of Next-Generation Ford Focus

Ford has selected the National Institute for Aerospace Technology (INTA), near Madrid, as the home base for the Focus Global Test Drive. An aeronautical research facility, INTA and its varied surfaces make an ideal location for dynamic driving events as participants take on the unique role of test drivers, before the new Focus reaches the showroom.

"Based on what we have learned with the Fiesta Movement and other social media launch efforts, we chose this unique location to give consumers and bloggers a very special experience," said Jim Farley, group vice president of Global Marketing, Sales & Service. "Our guests get a unique, once-in-a-lifetime experience behind the wheel of the all-new Focus, within a world-class proving ground facility."

INTA offers more than 10 surface areas, allowing participants to enjoy a broad range of testing exercises and experiences.

At the three-day event, Feb. 18-20, 2011, consumers and bloggers will be able to experience the Ford Focus in a unique new manner. Each challenge and course will highlight the driving dynamics and technologies in the vehicle. And throughout the entire event, local charities will benefit.

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